By Taye Johnson
In the ever-evolving landscape of American politics, one cannot overlook the powerful influence of pop culture on political campaigns. As seen in recent politics, pop culture plays a significant role in shaping the narrative and public perception of political candidates. A prime example of this is the impact of Vice President Kamala Harris’ groundbreaking campaign for the President of the United States.
Harris, the first woman, first Black woman, and first person of South Asian descent to be elected Vice President, had already made an indelible mark in the political arena. However, her background and personal story were not the only elements that contributed to her rise. Pop culture, encompassing everything from social media to music and television, played a pivotal role in amplifying and shaping her presidential campaign.
Social media serves as a powerful platform for Harris to connect with younger voters and engage in conversations that reflect their interests within pop culture. Throughout the summer, Charli XCX’s sixth studio album, “BRAT,” was utilized by Harris's campaign. Memes, viral videos and hashtags created an opportunity for Harris to connect with a broader audience and showcase her relatability and authenticity. In turn, this facilitated a sense of accessibility and approachability that resonated with many voters.
Moreover, the rise of influential figures in the entertainment industry openly endorsing and rallying behind Harris undoubtedly contributed to her campaign’s success. On July 30 in Atlanta, Vice President Kamala Harris electrified a packed rally of supporters at Georgia State University. Among those in attendance were rappers Quavo and Megan Thee Stallion. Megan wasn’t just there to support; she also performed her hit songs “Girls in the Hood,” “Mamushi,” “Body” and “Savage.”
Artists, actors and musicians continue to use their platforms to advocate for Harris, effectively reaching out to their vast fan bases and encouraging political participation. Harris’ representation in popular culture constitutes a means of normalizing and celebrating diversity in leadership. Her appearance on reality shows such as RuPaul’s Drag Race and celebrity-endorsed rallies not only humanizes her as a political figure but also underscores the significance of her historical candidacy.
The intersection of pop culture and political activism is evident in the issues Harris champions. Her stance on criminal justice reform, climate change, healthcare and women's rights resonates with many individuals who are attuned to the social and political dialogues that are taking place in everyone's living room.
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